The first half of this chapter gives tips and ways of approaching writing and talking about art. One of the major points (at least at the beginning) is that you need to be invested in and passionate about what you are writing. I think this is very important advice. If you aren't invested in your writing, no one else is going to want to read it because they will be able to tell that your heart just wasn't in it (This applies to everything, not just art). The section goes on to look at how you should write about group shows versus solo exhibitions. In group shows you should at least mention most (if not all) of the artists, unless there are more than 10, in which case, focus on the ones you think are most important or the ones you believe give a good overview of the theme/feeling of the exhibition.
The next couple sections are basically overviews on describing, interpreting, and judging, all of which were looked at in detail in previous chapters. The author also goes on to give practical advice, like making sure you know how long your piece of writing is supposed to be before you begin (because this will dramatically change how you write about the pieces). He also advocates looking at the art, taking a lot of notes about it, and letting your thoughts wander for a few days, just so you can best decide what to write about and what angle you should approach your piece from. Additional writing suggestions/cautions are given: avoid plagiarism, make an outline, rewrite, etc.
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