This chapter begins by addressing the often negative view of art critics (by both artists and the public). The word criticism provides a negative connotation that is not accurate to what critics do. Art critics often write because they have a great love for art and want to share this love with others. Sometimes critics also write because it is a way to help themselves better understand pieces of art. Unfortunately, people who are not directly involved in the art world often see critics as arrogant or complain that their writing is difficult to read. Many critics believe that art itself is often difficult to understand and is meant to challenge people to think about things they may not have considered before. But critics often try to tailor the way they write to the particular audience they write for or are trying to reach.
Many artists have an indifferent or negative view of critics because if one receives negative criticism, it is hard not to take it as a personal slight. Critics are often paid by certain galleries to write about their pieces and so many see this as critics not being fair and open to all sorts of art made by all sorts of people. Today, however, critics do not have as much power as they have had in the past and often cannot make or break an artist's career. But they can certainly increase the value of pieces of art and increase the public's awareness of said art.
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